One page, two markets
A cross-border agency has an awkward positioning problem: the Chinese brand looking to enter Australia and the Australian business looking to expand into China are reading for different signals, but they are reading the same site. Splitting them into separate microsites would have doubled the maintenance and halved the authority of each.
We kept it to a single anchored page and let language carry the split instead. The English and Chinese versions share an identical editorial structure — same sections, same order, same emphasis — so neither reads like a translation afterthought bolted onto the other.
Services as a carousel, not a wall
Six offerings — Brand Strategy, PR & Events, Data Analytics, Social Media, Digital Marketing, Creative Content — is enough to turn a services section into an undifferentiated grid nobody reads. We paginated them into a stepped carousel (01/06 through 06/06) so each offering gets the full width of the viewport and its own deliverables list.
Process as the trust device
For agencies, the how matters as much as the what. A three-stage framework — Analysis, Strategy, Execution — anchors the middle of the page, followed by an FAQ that answers the timeline and quality questions prospects actually ask before enquiring. The contact form carries a service-selection dropdown so an enquiry arrives already categorised.
Keeping the imagery cheap
Marketing agencies sell on visual richness, which usually means a heavy page. Image handling runs through server-side optimisation and responsive sizing, so the site keeps its editorial weight without paying for it on first load.