LEAD DEVELOPER · PIXDYNE · 2025
Shopify storefront for a Melbourne pet boutique with integrated grooming booking.
Pet Daddy runs a Surrey Hills pet boutique with both physical retail and a grooming service. They needed an online store that could carry premium pet supplies across dog and cat categories, while also surfacing the grooming booking flow without making it feel like a bolted-on second business.
Built the storefront on Shopify and structured the catalogue across roughly fifteen primary categories — food, treats, health, bedding, accessories — for both dog and cat audiences. Grooming bookings live inside the same Shopify back office, so the team isn't reconciling two systems. Comparison and wishlist tools sit on top for customers who want to research before adding to cart.
Dog and cat shoppers do not browse the same way, but they expect the same shape of store. The catalogue runs as two parallel taxonomies — treats, toys, food, health and grooming, bedding, accessories, collars and leads on the dog side; treats, scratchers, toys, food, climbing, beds, bowls, cleaning and litter on the cat side.
Keeping the two trees structurally parallel means a customer with both a dog and a cat never has to relearn the navigation halfway through a session, and the team only maintains one merchandising pattern.
Pet Daddy is a physical boutique on Canterbury Road in Surrey Hills with a grooming service attached, and the temptation with a build like this is to treat the service as a separate site with its own booking tool.
Instead the grooming booking flow sits in the primary navigation alongside the product categories, and bookings land in the same Shopify back office as orders. One system, one place to look — the counter staff are not reconciling a booking calendar against a store dashboard.
Premium pet supply buyers compare before they commit, particularly on food and health products. Wishlists let a customer park candidates across sessions, and a three-item comparison view puts specifications side by side without leaving the catalogue. Stock status and sale badges render on the card, so the browsing grid answers availability before the click.
