Context
Red Bridge specialises in bridging international graduates into the Australian workforce with a structured, visa-aware curriculum. Their differentiation is an employer-vetted placement network and measurable outcomes — not vague "job support". The site had to feel as rigorous as the program
What I built
A bilingual (en/zh) marketing site with Sanity-driven content modules: hero stories, pathway programs, employer case studies, testimonials, and a living blog. Every program page shares the same schema-defined block set, so the team composes pages in Studio without touching code. The reader scrolls through a unified narrative — context → program details → outcomes → CTA — with refined editorial typography and generous whitespace.
Decisions worth calling out
I chose Sanity over a headless WordPress migration because the team needed Chinese copy editors working in parallel with English. Portable-text blocks preserve formatting across locales. The consultation CTA uses a client-side form that writes directly to the team's CRM, skipping the Zapier middleman that made the old site slow.
Outcome
First-page load dropped from 4.2s to 1.1s on throttled Fast 3G. Time-on-page doubled. Consultation bookings rose materially in the first month post-launch, and the team now publishes 2–3 case studies per week without developer involvement.